Greetings from the president

Since our foundation in 1945 and establishment as Y-Yacht Co., ltd. in 1949, we have grown as a trading company handling products for department and specialty stores, with a focus on kitchen and diningware. We are currently engaged in the wholesale business, which has been our core business since our establishment, as well as the product development which is engaged in the agency business for overseas brands and joint development of products with domestic and overseas manufacturers. We also run a Digital media Business that provides sales and information by utilizing various digital medias, the Gift catalog Business offers catalogs from a various price range, the Retail Business operates stores specializing in kitchenware, and the Logistic Business operates its own customer service center and third party logistic service. Through these six businesses, we offer a full range of kitchen and dining-based lifestyle solutions to a wide range of customers.

In February of 2022, 74 years after our founding, we will return to our founding spirit and look toward the future. We have rebranded ourselves in order to become a company that all people can relate to. Firstly, we have restored the company’s symbol mark to its original design of a yacht from the time of the company’s founding. We also reaffirmed our desire to help our customers enjoy a higher standard of living, like an elegant voyage, and to help live a richer everyday life, while actively offering environmentally friendly products. We will continue to strive to be a bridge to a new living style to meet the needs of the ever-changing times.

We look forward to your continued support and patronage.

Sawako Terada
Representative Director, President
Y-Y Yacht Co., Ltd.